Our 2024 User Survey Assessment: Key findings and fresh insights

We are excited to share the findings from our 2024 User Survey Assessment, an initiative designed to deepen our understanding of the data.europa.eu user community. The survey, conducted last September and October, explored a range of topics, including user demographics, preferred content, and experiences with our platform. Since its launch in 2022, this annual assessment has allowed us to identify trends and track changes over time.  

One key trend revealed that the majority of our users are aged between 35 and 54, and their representation within our community has grown steadily over the years. Interestingly, while 29% of users come from the private sector, the largest group of visitors belongs to the educational sector (i.e., university academics and students), highlighting the growing importance of open data in educational content across Europe.  

User preferences for content types have remained consistent, with datasets, open data statistics, and studies being the most sought-after resources on the portal. However, this year’s results show a notable shift in user interests. Artificial intelligence and high-value datasets have become the most popular topics in 2024, replacing legal aspects, which dominated in 2023. 

The survey also revealed that users appreciate the quality and accessibility of content on data.europa.eu. Additionally, the results provide us with valuable insights into areas for improvement. Based on this feedback, we plan to focus on enhancing search results, updating content, and offering advanced research support in 2025 and beyond. 

The survey will continue to be conducted annually to identify evolving trends and better understand our users' needs. We remain committed to improving the portal’s user experience—so stay tuned for updates on data.europa.eu!   

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